It all started when…

Yousef Hussein was a consultant sitting through yet another half-attended qualitative research share-out. It struck him that brands would spend hundreds of thousands of dollars on research, only to risk the potential impact of the project on a PowerPoint marathon with disengaged team leaders in the room.

Where was the voice of the customer? Where were the ‘aha’ moments we experienced during research?

He cared too much about respondents to let them sit in the appendix of a research report, so he utilized his video editing skills, learned from producing skateboarding videos many years back.

He focused on telling a story, driven by the customer’s voice. It was shown to a leadership team in one of the world’s top food brands and brought a research manager to tears. It reminded her of why she first joined the company many years ago. He realized he was on to something.

Over the past 8 years, we’ve dedicated ourselves to pushing the boundaries of what’s possible in research storytelling. We tell stories that bring the voice of your customers to the forefront, create empathy and provide a lasting impact to brands.